Cliff Graham
Personal Trainer
Qualifications
Diploma in Personal Training – National Personal Training Institute (NPTI)
Advanced Personal Training Diploma in Health and Wellness, Corrective Exercise, and Youth Fitness
Personal Training Specialist Diploma in Women's Fitness, Virtual Coaching, Stretching & Flexibility, Sport-Specific Training, and Senior Fitness
About Coach
My name is Cliff Graham, and fitness has been a lifelong journey shaped by sport, service, and self-discovery.
Growing up, I was always active — playing basketball, baseball, and football — but it was hockey where I truly thrived. I loved the speed, the intensity, and the camaraderie of the sport. Ironically, despite being an athlete, I didn’t start weight training until after high school. Once I picked up the weights, though, everything changed. What began as a way to stay in shape quickly grew into a passion, and then a lifestyle.
There were seasons where I fell off — especially around the birth of my two sons — but I always found my way back. One of the biggest influences on my fitness mindset came during my time in the U.S. Navy. While serving as an avionics electrician, I found myself more and more drawn to the structure and discipline of training. Fitness became my anchor — a way to handle stress, stay focused, and stay ready.
Over the last 15+ years, I’ve had the privilege of training friends, family, and clients from all walks of life. Today, I’m proud to serve as the Director of Education at the National Personal Training Institute, where I help the next generation of fitness professionals build a strong foundation and launch their careers.
Turning Point
The turning point for me came when I realized: I could be better. Fitness gave me more than just physical strength — it taught me discipline, patience, resilience, and confidence. Those are lessons I now carry into every area of my life, and it's what I strive to pass on to others every single day.
Motivation & Passion
My passion for fitness goes far beyond sets and reps. For me, it’s about growth — physically, mentally, and emotionally. I believe fitness is one of the most powerful tools we have for personal transformation. It teaches discipline, builds confidence, and helps people become the best version of themselves — in and out of the gym.
I don’t coach a “specific type” of client — because success isn’t limited to a body type, age, or background. Whether you’re just starting out, getting back on track, or chasing new levels of performance, what matters most to me is one thing: accountability.
If we work together, I will make sure you stay locked in through honest, consistent, and real communication. I will support you, challenge you, and hold you to the standard you set for yourself — even on the days when motivation is low. Because that’s when it matters most.
My job isn’t just to get you results — it’s to help you build the habits and mindset that make those results last. And I take that responsibility seriously.